Making a mark in the endless stream of content and information that is on the internet can seem like a nearly impossible task. According to one estimate, over 4.26 billion people were using social media worldwide in 2021 — and numbers have only been rising since then. This can be both a blessing and a curse. On the one hand, it offers an excellent marketing opportunity; on the other hand, you have to fight — and be really good — to be heard.
If you’re struggling to attract customers or are exhausted by the prospect of charting out a comprehensive and rounded digital marketing strategy, it may be time to consider enlisting the services of a digital marketing company.
What Exactly Does a Digital Marketing Company Do, Anyway?
A digital marketing company works specifically with businesses to provide them with a wide range of marketing services. This can include anything and everything from website design and development and social media marketing to search engine marketing (SEM) and search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, and content creation. Feeling a little out of breath already? There’s more!
While a digital marketing company may specialize specifically in one or two areas of digital marketing, others come with the capacity to handle any — or all! — digital marketing endeavors.
Businesses also choose to partner with a digital marketing company for many reasons: maybe they lack the in-house expertise to accomplish all of the necessary tasks to meet their customer acquisition goals, or they require additional help to scale up their efforts and take it to the next level.
A digital marketing company can assist businesses in achieving their marketing goals, from building brand awareness, increasing sales, and driving website traffic, to engaging customers and fostering customer loyalty in the long run.
What Do You Get Out of Working With A Great Digital Marketing Company?
We see you sitting on the fence and thinking about it, so here’s the lowdown on the importance of working with an experienced and trusted digital marketing company.
1. You Get Easy Access to The Latest Trends In Your Industry.
This is probably one of the greatest advantages of partnering with a digital marketing company. If you’ve been around on the internet long enough, you know trends across industries and within them turn on a dime and can shift overnight. Keeping up with these changes can be exhausting and time-consuming.
This is where a digital marketing company can be incredibly beneficial to you as a brand. When you partner with one, you pass all this work on to them. It is now the digital marketing company’s responsibility — not to mention their primary focus — to stay on top of industry trends. Therefore, working with a good digital marketing company means having a great ally by your side who will tell you all about the latest trends and incorporate them into your unique marketing strategy.
2. You Get Access to Industry Standard Tools — And They’re Great.
In the early stages of growing your business, hiring a full-time in-house digital marketer may not be feasible due to budget constraints. Despite the apparent cost of a digital marketing company, especially at first glance, the potential savings that can be achieved by avoiding the expenses associated with accessing the resources available to a digital marketing company can be truly immense.
A digital marketing company has a veritable arsenal of tools at its fingertips: content research tools, competitor intelligence trackers, SEO optimizers, grammar and plagiarism checkers, automation tools, educational courses, website development tools, technology, and plugins. (Out of breath again?)
However, most of these tools also incur a monthly subscription fee or a significant one-time cost. While it is possible to run marketing campaigns independently, it will take considerably more time and money to achieve the same level of success.
If you find yourself hesitating due to the expense of hiring a digital marketing company, you should know that the ROI of the investment can greatly offset the cost of the service by reaching an untapped market that would otherwise be inaccessible.
3. You Get Objective Eyes for Your Digital Marketing Strategy.
Your business is likely your pride and joy, and at the helm of it all, as the captain of the ship, you’re invested in it on a personal — and deeply emotional — level. While this is undoubtedly a great asset in running your business, it can also cloud your judgment when it comes to executing or changing up your digital marketing strategy.
This is where a digital marketing company can help. As outsiders to your business who are nonetheless invested in its success — because it ties into their own — they can take an objective approach to assess your business and its marketing needs. While it may be difficult to let go and trust a digital marketing company to do what’s best for your business, having an expert digital marketing company provide a fresh perspective and can ultimately benefit you immensely in the long run.
4. You Get to Supercharge Your Existing Marketing Team.
If you already have an in-house marketing team, bringing in a digital marketing company is like expanding your team significantly — without the work and significant associated costs.
This can be especially beneficial for you if you’re a small business and don’t have the resources to hire individual experts for each marketing area, such as social media, paid to advertise, and SEO. By hiring a digital marketing company, you get access to a team of specialists in all these areas — all for a fraction of the cost.
The Upshot.
While the desire to save money may make you hesitant to hire a digital marketing company — and with good reason — there are still many advantages to doing so. With a team of experienced professionals from an experienced digital marketing company like AdLift to manage all your online marketing needs, you can devote your energy to what truly matters most to you: running and expanding your business.