Technology is advancing at a rapid pace and is changing our lives in multiple ways. It is one of those tools which have influenced our lives in unprecedented ways. Social media is one of the products of such technological advancement.
However, the social media in itself is advancing.
The technology is constantly changing how social media functions and provides benefits to its users. This article will guide you over how technology has improved and changed social media in the past:
AI marketing.
AI stands for artificial intelligence. It is highly relevant in the sector of marketing. The advertisements can be created for specific audiences. Such ads can then be reached to people who have higher tendency to engage.
There is now no need to pay money for the ad to reach each and every person out there. With the inception of AI, the marketing is now automated. The marketing efforts and costs are now significantly reduced with the passage of time.
Better security features.
You would probably know someone who has been hacked on social media. Hackers do target social media accounts because you could easily find personal information there.
However, with the passage of time and technology getting better, social media channels are now much more secure and protected than it used to be. Social media channels are now prioritizing the security of social media accounts.
Technology companies like Famoid are particularly focusing on this concern since the past few years.
Integration of communication bots.
Communication between consumers and businesses has become much better now.
This is due to the integration of communication bots in social media platforms. In fact, these chatbots are getting better with the passage of time. There are more personalized bots.
They sound more like real people and are able to handle more requests. Chat bot technology is the future now. These are being used by a number of businesses as full time customer service representative.
Augmented reality.
It is surprising that augmented reality is also associated with social media now. There are different AR tools such as lenses and filters for images. These are interactive tools that can be, and are used by a number of businesses.
In fact, there is now introduction to virtual stores, AR videos, education level, and live virtual events. The experiences are now getting better. This is helping businesses to boost their sales in a significant manner.
Influencer marketing.
Influencer marketing is now a thing on social media channels. It is one of the most effective strategies that you can find on social media. Influencer advertisements are taking place of conventional advertisements. Brands are also growing. Due to the reach of influencers, brands are able to reach millions of customers.
The bottom line.
Social media is one of the most effective marketing tools in this day and age. However, it is only effective if used in the right way. Above are some tips to ensure that the tool is leveraged in the right manner.
